Why do I work in social media? Why am I active in the digital world? Why do I do what I do?
For a long time, I didn’t know the answer to those questions. The digital space, marketing, social media, sharing writing — it can be tough. In a saturated and world overloaded with information, it is often difficult to find meaning in what you are doing for your clients and yourself alike.
But, here’s my philosophy: we’re all here. I mean, a large percentage of us are here. We’re using technology and social media to connect, better the economy, start businesses, and better the world. And that’s okay, in fact, it’s actually kind of awesome. However, with all of these positive things, comes a few negatives. There’s a lot of unauthentic stuff out there. There’s a lot of content and imagery coming at us that causes us to feel less than or overwhelmed.
And that is what I want to improve. I want to create things for clients that mean something. I want to share stories that mean something. I want to help people sell products that mean something.
I want to make it all mean something.
I want to remind us that though this space is rad, we are also in the present, right now. I want to help companies see real, targeted results that matter by getting stories in front of people that can actually benefit from what they're selling. I want to help people to feel less suffocated. And through meaningful content, social media marketing, and overall communications strategies — that is what I strive to do.
That is why I do what I do.
Because if we’re going to be here (online), we might as well really, truly, and authentically be here.
As a side note, the other thing I love about my job is the people. Helping clients and employers to tell their stories and be successful in their endeavors is never a bad feeling to have, and one that I always cherish when it comes around.
With that in mind, here are my areas of expertise:
- Social Media Strategy and Management
- Client and Executive Communication
- Event and Experiential Marketing, Planning, and Management
- Management and Leadership
- Business Strategy and Planning
And don't forget:
- Being overly organized
- Inspiring people to get off their couches and make change (or at least, I hope)
- Drinking an absurd amount of black coffee that you can make fun of me for